The goal of Infoway’s work is to benefit Canadians, so it is important that they have a strong and proactive voice and role. Our strategy includes:
- Listening to the needs and perspectives of individual Canadians through surveys, focus groups, and innovation challenges to inform strategy and program development.
- Amplifying the voice of patients and patient advocates, including engaging with them to increase awareness of, and drive support for, digital health. For example, the Better Health Together campaign aims to share Canadians’ stories and to inspire more people to learn about the value of digital health. A broad range of supporting organizations – including all federal, provincial and territorial governments; Patients Canada and Patients for Patient Safety; the Canadian Medical, Nursing, and Pharmacist Associations; and a number of health charities – joined this effort and help to spread its messages. The 2014-2015 campaign was read/seen/heard by Canadians more than 178 million times.
- Investing in initiatives that directly address the priorities of individual Canadians for electronic access to their own personal health information and to health services.
- Influencing others so as to support patient engagement in improving health through digital solutions, as well as an environment more apt to adopt priority consumer health solutions, e.g., through research, knowledge translation, empowering patient storytellers, informing policy decisions, and supporting change management.