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2020 at a Glance: PrescribeIT

Posted on January 19, 2021 by Jamie Bruce

2020 was a year of immense innovation and resilience. From new partnerships with major retailers like Rexall and Shoppers Drug Mart, to supporting the adoption of virtual care, to new educational initiatives, the importance of PrescribeIT’s role as a national e-prescribing service has never been clearer.

2020 brought rapid change to Canada’s health system, with more Canadians than ever adopting a “virtual first” approach to care delivery. By integrating digital health tools like e-prescribing and virtual visits, prescribers and pharmacists have been able to help Canadians receive the care they need, while avoiding in-person visits where appropriate.

This pivot towards “virtual first” health care is reflected in our performance statistics. Since January 2020:

  • Prescribers enrolled increased 180 per cent
  • Prescribers live with PrescribeIT® increased 161 per cent
  • Pharmacies enrolled increased 95 per cent
  • Pharmacies live with PrescribeIT® increased 108 per cent
  • Transaction volume increased 322 per cent

Collaboration proved key in the fight against COVID-19, and we welcomed several new partnerships last year. In July, we announced that PrescribeIT® would become available in more than 250 Rexall pharmacies across Canada. An agreement with Loblaw Companies Limited followed in August, and Shoppers Drug Mart and Loblaw are now live with PrescribeIT® in Alberta and New Brunswick. We plan to roll out to additional jurisdictions this year.

2020 also provided opportunities to learn from each other. Our “Ask a Peer” initiative enables health care professionals to have their questions answered by experts already using PrescribeIT®, while our “User Journey” blog and video series followed three clinicians implementing PrescribeIT® into their practices. By sharing their experiences, these health care professionals are making it easier than ever for prescribers and pharmacists to connect and learn about e-prescribing.

With 2020 behind us, what will 2021 bring? We anticipate continued growth in Alberta, Newfoundland and Labrador, Saskatchewan, New Brunswick and Ontario, launching in PEI and continuing our work with Quebec and British Columbia.

Last year, e-prescribing took its place as an essential tool in the modern clinician’s toolkit. When Canadians needed to remain apart, services like PrescribeIT® enabled them to stay together and ensured that they could continue to access the medications they need.

To learn more, I encourage you to read our full 2020 story here.

If you are considering signing up for PrescribeIT®, or if you would simply like to learn more about the service, please visit www.prescribeit.ca.

Have a comment about this post? We’d love to hear from you.


jbruceJamie Bruce joined Infoway on November 25, 2019, as an Executive Vice President. Under his leadership, the PrescribeIT® team will build on the success of the initiative and continue to scale and expand Canada’s national e-prescribing service across the country.

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