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Finding a Smaller, More Targeted Audience May be The Key to Success in Social Media

Posted on August 20, 2014 by Jennifer Zelmer

Having just started tweeting, I was excited to join Infoway’s recent Public Health Social Media Challenge Expert Q&A Session. Teams from our Public Health Social Media Challenge were given the opportunity to pose questions to our panel of experts. They asked some challenging questions and received some great advice.

Samples from the conversation, compiled by Poonam Khanna include:


Defining your target audience:

Community building:



Search Engine Optimization:


I’d like to thank our panel of experts:

Dr. Cameron Norman of the Faculty of Social and Behavioural Health Sciences, Dalla Lana School of Public Health, University of Toronto

Naqaash Pirani, a Technology Consultant and PhD student at Ivey Business School

Colleen Young, an Online Community Manager in health and Founder of #hcsmca

Melissa Turlej, an Account Director at Edelman Digital

Are there other factors public health organizations should keep in mind when reaching out to their communities through social media? Please share your thoughts.

Have a comment about this post? We’d love to hear from you.

jzelmer 100Jennifer Zelmer

Jennifer’s expertise as a senior strategist in health and health system improvement is instrumental in her role as Executive Vice President, leading Infoway's clinical adoption, innovation and consumer health initiatives.

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