Mobile Health Apps and the Demand for Personalized Care (Part 1 of 3)
Posted on June 10, 2014 by Anne Snowdon
This February, my colleagues and I at the International Centre for Health Innovation at the Ivey Business School at Western University released the report “It’s All About Me: The Personalization of Health Systems.” The report describes the emerging consumer-driven demand for a more personalized health system, and the steps health systems must take to meet this fundamental shift. Unprecedented access to health information and revolutionary medical discoveries are working together to generate this grassroots demand for personalized healthcare, and it is fascinating to me to see the role mobile health applications (health apps) are playing in this shift.
