Posted on September 17, 2014 by Shelagh Maloney
Over the course of the summer, I had the opportunity to meet with a number of jurisdictions and national health organizations to discuss Better Health Together, Infoway’s public education campaign. The campaign was launched in September of last year to raise the level of awareness among Canadians about the benefits of digital health.
Story tellers were the key to our campaign – “real” Canadians sharing their stories about how digital health has positively impacted their lives. Whether it was Sara in Ottawa talking about how she uses an app to monitor her son’s Type 1 Diabetes and connect with his care team, or Cheryl in Toronto who speaks to her peace of mind knowing that the team caring for her daughter with special needs has a consistent and comprehensive view of her health record, or Brian in Manitoba who no longer has to travel to his doctor’s office and wait for a prescription to be renewed, but can pick it up directly at the pharmacy; these stories resonated with Canadians and are great testaments to the difference that digital health is making in the lives of millions of Canadians today.
If patients and their stories were the heart of our campaign, our partners were its arms and legs. Every single provincial and territorial government in Canada, and Health Canada at the federal level, supported the campaign. In addition, over a dozen highly respected national organizations served as campaign Supporting Organizations
As we engaged with our partners over the summer to review the Year one campaign results and to discuss what we had planned for this year, the response was overwhelmingly positive! They renewed their commitment to help spread the word that digital health is improving the health of Canadians and improving the patient experience.
Last week we launched the second year of the campaign by going live with new ads (two online and one TV ad). It’s still early days of course, but the response so far has been excellent!
And how can it not be? With the level of commitment and support that we’ve received from our partners, we are truly working toward “Better Health Together!” As we’ve known all along, this campaign is not about Infoway, it’s about a group of committed governments, national organizations and Canadians that recognize the power of digital health and that are working together to highlight the difference digital health is making to health and health care in Canada.
So, as we launch Year two, I am confident in and excited about the potential of the Better Health Together campaign. So much so that I wonder if we need to change the campaign name to “Even Better Health Together!”
Check out the new ads below and visit betterhealthtogether.ca and let us know what you think!
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Shelagh Maloney is responsible for managing key stakeholder relationships at Infoway, including those with patients, clinicians and the federal government, as well as the standards community. She is also responsible for performance analytics and coordinating and executing communication and marketing efforts in support of Infoway products and services.